Coverart for item
The Resource The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W. Bly

The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W. Bly

Label
The online copywriter's handbook : everything you need to know to write electronic copy that sells
Title
The online copywriter's handbook
Title remainder
everything you need to know to write electronic copy that sells
Statement of responsibility
Robert W. Bly
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bly, Robert W
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Advertising copy
  • Electronic commerce
Label
The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W. Bly
Link
http://www.loc.gov/catdir/description/mh024/2001044467.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 303-305) and index
Contents
PART I: FUNDAMENTALS OF WRITING COPY FOR THE WEB: Writing for the web -- Fundamentals of persuasive online copy -- Adapting existing print copy to the web -- Illustrating your web copy -- PART II: WEB COPYWRITING TASKS: Creating an effective website -- Home pages and splash pages -- Other web pages -- Internet direct mail -- Advertising on the Internet: banner and E-Zine ads -- Electronic newsletters: E-Zines -- Web documents -- Web promotions
Control code
ocm47764316
Dimensions
24 cm.
Extent
xv, 320 p.
Isbn
9780658021145
Isbn Type
(alk. paper)
Lccn
2001044467
Note
26.96
Other physical details
ill.
System control number
(Sirsi) 713797
Label
The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W. Bly
Link
http://www.loc.gov/catdir/description/mh024/2001044467.html
Publication
Bibliography note
Includes bibliographical references (p. 303-305) and index
Contents
PART I: FUNDAMENTALS OF WRITING COPY FOR THE WEB: Writing for the web -- Fundamentals of persuasive online copy -- Adapting existing print copy to the web -- Illustrating your web copy -- PART II: WEB COPYWRITING TASKS: Creating an effective website -- Home pages and splash pages -- Other web pages -- Internet direct mail -- Advertising on the Internet: banner and E-Zine ads -- Electronic newsletters: E-Zines -- Web documents -- Web promotions
Control code
ocm47764316
Dimensions
24 cm.
Extent
xv, 320 p.
Isbn
9780658021145
Isbn Type
(alk. paper)
Lccn
2001044467
Note
26.96
Other physical details
ill.
System control number
(Sirsi) 713797
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