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The Resource The copywriter's handbook : a step-by-step guide to writing copy that sells, Robert W. Bly

The copywriter's handbook : a step-by-step guide to writing copy that sells, Robert W. Bly

Label
The copywriter's handbook : a step-by-step guide to writing copy that sells
Title
The copywriter's handbook
Title remainder
a step-by-step guide to writing copy that sells
Statement of responsibility
Robert W. Bly
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bly, Robert W
Dewey number
808/.066659
Index
index present
LC call number
HF5825
LC item number
.B55 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising copy
  • Business writing
Label
The copywriter's handbook : a step-by-step guide to writing copy that sells, Robert W. Bly
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [393]-397) and index
Contents
An introduction to copywriting -- Writing to get attention: the headline -- Writing to communicate -- Writing to sell -- Getting ready to write -- Writing print advertisements -- Writing direct mail -- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a job as a copywriter -- How to hire and work with copywriters -- Graphic design for copywriters
Control code
ocm61130856
Dimensions
20 cm.
Edition
3rd ed.
Extent
xvii, 410 p.
Isbn
9780805078046
Lccn
2005050345
System control number
(OCoLC)61130856
Label
The copywriter's handbook : a step-by-step guide to writing copy that sells, Robert W. Bly
Publication
Bibliography note
Includes bibliographical references (p. [393]-397) and index
Contents
An introduction to copywriting -- Writing to get attention: the headline -- Writing to communicate -- Writing to sell -- Getting ready to write -- Writing print advertisements -- Writing direct mail -- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a job as a copywriter -- How to hire and work with copywriters -- Graphic design for copywriters
Control code
ocm61130856
Dimensions
20 cm.
Edition
3rd ed.
Extent
xvii, 410 p.
Isbn
9780805078046
Lccn
2005050345
System control number
(OCoLC)61130856

Library Locations

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      333 North Post Road, Princeton Junction, NJ, 08550, US
      40.3058488 -74.6323517
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